In honor of ELLE’s 40th anniversary, we’ve curated a list of the best beauty products. Some have stood the test of time. Some ...

I will certainly be buying more of this and saying goodbye to the black.” Maybelline’s Sky High mascara is one of TikTok’s most viral products with over a billion (yes, that’s billion with a ‘b’) ...

WWE has partnered with Maybelline New York for the first time ever! The famous beauty brand is the official cosmetics partner of WWE and will present the all-women’s event Evolution 2025.

With Amazon Prime Day in full swing, I decided to try out one of the most viral mascaras on the internet right now - and whether it could replace my others in my makeup bag ...

The Maybelline Sky High Mascara is one of the best drugstore ones out there, and now it's less than $8 for Amazon Prime Day ...

China has installed large steel cages and a former oil drilling rig in the Yellow Sea, raising concerns in South Korea that they could be used for military purposes.

Shay Mitchell uses Maybelline Sky High Mascara and Maybelline Lip Gloss for her two-step makeup routine. Both makeup products are under $10 at Amazon and deliver effortless glam in seconds.

BLACKPINK's Rosé joined the no-mascara trend that took over TikTok. Here's everything you need to know about the makeup movement.

Butter yellow is a top trending shade for spring—here are 9 butter yellow outfits to try this season, from dresses to tonal separates.

Mascara is made from a blend of pigments, oils and waxes and preservatives, says Jocelyn Daniel, an assistant clinical professor at The Ohio State University College of Optometry.