Fast Facts Price: $13.99 Best For: Natural, “clean girl” lashes that never look too grunge or clumpy. Rating: 4/5 What I Love: This mascara is like my fave little black dress in my closet: It ...

The first thing you’ll notice upon opening the bright yellow and animal-printed tube of Maybelline’s Volum’ Express The Colossal Cat Eye mascara is the unique shape of the wand.

Maybelline's Latest Mascara Will Make Your Bedtime Beauty Routine a Breeze By Aimee Simeon Published on Sep 5, 2018 at 11:18 AM ...

Dive Brief: L’Oréal’s Maybelline New York is enlisting its first-ever digital avatar, named May, for a campaign surrounding the launch of its new Falsies Surreal Extensions Mascara, according to a ...

E.l.f. Big Mood Mega Volume & Lifting Mascara: This newcomer to our best drugstore mascara list wowed our testers with its one-swipe-and-go results. Many drugstore mascaras require a few coats for ...