I've been testing new launches from Fenty Beauty, Rare Beauty, Maybelline, Haus Labs, and more—and after weeks (and in some cases months) of trying, these are the best new launches worth your money.

This Essence formula adds curl and volume and has a blend of jojoba, sunflower, and almond oils to nourish your lashes. At $5 ...

Beauty Event kicked off for its third year in a row, and we found the 25 best deals to shop now. Save up to 56 percent on ...

Luckily, savvy shoppers looking for the ultimate tinted lip balm have found Maybelline’s Lifter Glaze Oil Balm, saying that ...

The best plumping lip glosses do exactly what you think: provide a shiny color payoff with the appearance of fuller lips.

Milan's Highly Rated Anti-Gravity Mascara also has a 4.5-star rating from Target buyers. Promising review: "This mascara is ...

There are a lot of strong opinions on the perfect universal red lip shade, but there seems to be one through-line: MAC Cosmetics delivers when it comes to red lipsticks, especially with Russian Red.

Promising buildable length and volume, the actress' mascara of choice turns out to be a favourite of our beauty team too ...

To ensure that your mascara lasts, Vincent suggests keeping the under-eye area dry and avoiding any rich-textured or overly ...

There are plenty of cult mascaras out there to choose from, like Benefit's Big Lil Lash Fan Fanning & Volumising Fan Fest ...

It has every requirement- from MINARA's multifunctional 3-in-1 trio to Blue Heaven's 10x volumizing impact and L'Oréal Paris's waterproof longevity. Since flawless application amplifies their effects, ...

A luxury mascara that feels as indulgent as it looks. From the first coat, it’s clear that this formula means business—15 times the volume instantly, with a lightweight feel that never weighs lashes ...