Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Tension: We need our marketing to break through, but every tactic that promises attention feels like manipulation ...

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Use these interview questions to evaluate how digital marketers think, adapt, and tie performance to business outcomes.

Carter founded her activewear brand SET Active in 2018 with a community focus from the start. Here’s how her strategy goes beyond buzzwords — and translated to $1 million in four minutes.

Coca‑Cola outlines its 2026 growth strategy, detailing leadership changes, digital transformation, innovation priorities and local marketing plans. Learn how the drinks giant aims to sustain momentum ...

Marketing’s real AI advantage won’t come from adopting it quickly, but from defining early and clearly what should never be automated ...

In February 2026, a rumor spread widely that Frida Baby, a company that makes products for babies and postpartum care, used sexual innuendo in its marketing, leading a number of social media users to ...

Influencer marketing uses mental health narratives to sell products, raising concerns about the risks of commercializing emotional well-being and self-care.

Automated email sequences are sent to users after they take specific actions, such as signing up for an email newsletter or completing a purchase. These perfectly timed and crafted emails may seem ...