In addition, he says, the use of this marketing mix merely keeps the enterprise at par with the competition. And while the author makes many compelling points, the key question remains: has the ...

The seventh generation brought about the RPG genre having its biggest change since the leap to the third dimension.

Marketing Strategy - The most important areas of marketing are the three Ps: positioning, presentation and panache.

Elliott Management on Tuesday disclosed a $4 billion stake in PepsiCo and urged the beverage maker to revive its soda ...

An analysis of Kingdom Hearts and Final Fantasy, comparing target audience, music, characters, story, and gameplay to ...

Elliott Investment Management's $4B PepsiCo, Inc. stake pushes turnaround with 5 strategies. Click for more on PEP value ...

Explore how healthcare provider (HCP) marketing is entering its Pharma 4.0 moment by leveraging AI for real-time campaign optimisation.

Is corn good for you? Find out how it benefits digestion, supports heart health, provides energy, and which forms may be more ...

An updated list of video game release dates for PS5, Xbox Series X|S, Nintendo Switch, Switch 2, and PC games.