Texas Tech's partnership with Adidas is already paying off in a big way. After parting ways with Under Armour, the Red ...

The entrepreneur and fitness enthusiast led an exclusive Adidas event that had fans and celebrities talking. Hosted simultaneously in Miami and Buenos Aires, the event wasn't just a promotional ...

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...