What seemed a moment of unscripted joy had a commercial side to it - so what are the rules and what has been the reaction?

Salah’s Iconic Selfie Celebration Sparks Joy and Debate Among Liverpool FaithfulSelfie Moment Captures Title GloryIn an era ...

A draw against Tottenham on Sunday will secure the club's 20th league title, though they will have to wait to get their hands ...

The 22-year-old has an outstanding campaign for Aston Villa as they seek to finish the Premier League on a high ...

Liverpool's football kits carry a rich history ... Bushby found that legendary manager Bill Shankly had all but signed a deal with Admiral before it was vetoed by the chairman at the time ...

Castore co-founder and CEO, Tom Beahon, speaks exclusively to the ECHO ahead of big summer and positive sentiment ...

Trent’s Iconic Celebration Raises Questions Over Liverpool FutureThere are moments in football that transcend the white lines ...

While club chiefs are remaining tight-lipped for now, supporters can expect a money-spinning announcement that could exceed ...

Chelsea's shirt has been without a sponsor this season due to the club's goals and league rules. The Blues have signed a ...

Atlético de Madrid, one of Spain's top football clubs, signed a three-year partnership with Rwanda to promote the country as ...

England will switch to kits made by Castore this summer, ending their previous agreement with Umbro three years early. The ...

ENGLAND Rugby are ditching their much-loved Umbro kit after ending their agreement three years early. Castore, a leading British performance sportswear brand, will become the Official Technical ...