In the January 1, 2026 edition of ET Brand Equity’s Digital Cover, Harshdeep Chhabra, Global Head of Media at Godrej Consumer ...

Santoor has become India's top soap brand. Wipro Consumer Care and Lighting announced its flagship brand Santoor has surpassed Hindustan Unilever's Lifebuoy. The company estimates Santoor achieved ...

A dog is trapped in an icy pond, struggling to stay afloat in freezing water. A quick-thinking stranger keeps throwing a lifebuoy, hoping she will figure out how to use it. Each attempt feels like her ...

Chelsea Rae Bourgeois is a health writer and registered dietitian nutritionist with over eight years of experience in the clinical setting. Her writing covers nutrition and overall health topics, ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Whether it is a pop singer promoting soft drinks or a celebrity influencer showcasing products on social media, celebrity advertising is hard to ignore. Celebrities naturally command attention and ...

If you’ve been on the fitness side of the internet long enough, chances are you’ve already heard about the benefits of ice baths. Often dreaded by those unacquainted with the experience, ice baths are ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

America's favorite bath-time buddy, Mr. Bubble, is turning 65 this year, and his first order of business is celebrating his ...