Once a metric is used as a goal for performance, people may change their behavior to optimize for the metric itself — which ...

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? To find out, Allocadia surveyed 200 ...

To understand your business’s financial health, you need numbers that give you a clear picture while guiding your next moves. But how do you choose which key performance indicators (KPIs) matter to ...

Decision velocity measures how quickly and effectively an organization can sense change, decide on the best course of action, ...

A businessperson holding a laptop that displays data charts and graphs. To understand your business’s financial health, you need numbers that give you a clear picture while guiding your next moves.

Clicks and engagement only tell part of the story. In this webinar, pharma leaders discuss how to move beyond traditional ...