Inspired by the stunning eye makeup in Saudi Arabia, this tutorial focuses entirely on the eyes. Many women there only reveal ...

For W's annual Originals Issue, we take stock of everything from breast implants and facelifts to TikTok shop.

Australia’s largest beauty retailer runs a lucrative loyalty program – and primary school-aged children are becoming hooked ...

French TikTok star Bách Buquen's mission is to "normalize makeup for men" and he will earn half a million dollars from ...

As we all know, those high cheek apples start to descend with age, lines deepen and the jawline begins to soften and sag. But Val says there’s a clever way to cheat gravity, by adapting the iconic 90s ...

Nykaaland’s third edition showcased 60+ global and Indian beauty brands, with K-Beauty taking center stage at the three-day ...

Apps like TikTok and Whatnot allow small-business owners to peddle their wares in real time—and make real profits.

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

Shay Mitchell has launched soothing, cooling, and hydrating face masks for kids as young as four years old in the name of ...

Though these moves may not be for everyone, there's value in looking at some of the more unusual ways millionaires made money ...

When the Solo Shadow Sheens came across my desk, I almost cast them aside. I’ve been fooled by many shimmery eye shadows ...

Yes, a self-setting eye shadow with no fallout does exist thanks to Merit Solo Shadow Sheen. Here's an honest review.