Sam Altman’s World project has launched in the U.S. It scans users’ irises in exchange for crypto, raising fresh concerns about privacy, biometric data and AI-linked identity systems.

OpenAI chief Sam Altman launched his World crypto project in 2023, and now it’s coming to the U.S. in a big way.

At a buzzy event in San Francisco, World announced a series of Apple-like stores, a partnership with dating giant Match Group, and a new mini gadget to scan your eyeballs.