Trustpoint Xposure is a strategic visibility and authority firm focused on media, public relations, and Answer Engine Optimization. The company helps brands become discoverable, credible, and citable ...

This shift to GEO matters because AI search tools work differently from traditional engines. Instead of a list of blue links, ...

Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

Have you noticed tools like ChatGPT or Gemini don't just list links anymore? They now give you full answers because AI has changed the way people search and find information. Today, when someone asks ...

Las Vegas, NV – December 17, 2025 – PRESSADVANTAGE – Press Advantage, a leading press release distribution service, today announced new insights into how businesses can build authentic trust in search ...

Google's Danny Sullivan says that all their ranking systems, including AI search, reward content that is written for humans.

Google's Nick Fox revealed AI Mode has 75 million daily users, but personal context features remain delayed. Gemini 3 Flash ...

An emerging challenge for marketers is that internet search traffic, something that marketers have depended on to drive ...

You’re spending time and money crafting marketing messages, but if you’re like most business owners, a large portion of them ...

E-commerce has never been compared to how it used to be. There are thousands of brands that are competing to have the same ...

For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...