Yamaguchi first joined Sanrio's Hello Kitty team just five years after the character was first launched. She rose the ranks ...
The designer behind Hello Kitty is stepping down after 46 years, during which time she oversaw the feline character achieving ...
That cultural pull has hardened into a formidable wealth-creation engine. As global obsession scales, mascots and manga have turned into billion-dollar businesses that have minted fortunes for the ...
Much of Asia was celebrating the Year of the Horse this week. In Japan, which does not mark Lunar New Year, attention turns to a different animal.
The flamboyant designer behind Hello Kitty -- the cute Japanese character that became a global mega brand -- is stepping down ...
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Japan's pink 'Hello Kitty' train

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An essential guide to San-X's bear mascot before the Rilakkuma anime drops in April ...
Longtime Hello Kitty designer Yuko Yamaguchi will hand over creative duties in 2026 after 46 years shaping the global icon.
Hello Kitty’s legendary designer Yuko Yamaguchi is stepping down at 70, ending a 46-year era that turned the character into a ...
The flamboyant designer behind Hello Kitty — the cute Japanese character that became a global mega brand — is stepping down after more than four decades in charge of her look.
The Hello Kitty Black Series collection features three jet-black figures, each with a different motif, available at ...
Take a closer look at the latest Overwatch skins and bundles introduced to the hero shooter in 2026 and beyond, from limited-time promotions to Valentine's Day celebrations.