Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google raised ad prices incrementally through internal "pricing knobs" that advertisers couldn't detect, according to federal court documents. Google raised ad prices 5-15% at a time using "pricing ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

The FTC is investigating Amazon and Google over whether they failed to properly disclose ad pricing and auction terms. Regulators are reviewing Amazon’s use of reserve pricing in ad auctions and ...

Google has released a comprehensive “Understanding Product Pricing” guide to help merchants navigate the complex rules and options for pricing in Shopping ads and free listings. Core concepts. The ...

Bloomberg reports that the Federal Trade Commission is investigating Google (and Amazon) on whether the companies misled advertisers by not properly disclosing the terms and pricing for ads on their ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

Alphabet CEO Sundar Pichai and Amazon CEO Andy Jassy (Credit: Getty Images) The Federal Trade Commission has launched an investigation into whether Amazon and Alphabet, Google’s parent company, misled ...