In the world of beauty and hairstyling, hair extensions have become a game-changer. They allow people to experiment with ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In Official Washington, Halloween is very much a holiday for adults. Specifically, it’s a chance for political junkies to ...

If you have seen dissatisfied women crying on TikTok over fake lash disasters, you will realise that most of those complications stem from product misuse or poor hygiene ...

The Oscar-winning hair department head discusses the challenge of creating wigs that could stand up to fighting in 100-degree heat and humidity.

The office of Nick Grey, founder and CEO of GTech, feels as though you've walked into the mind of an inventor mid-inspiration ...

Are braids too “local” for the club? From TikTok debates to beauty politics, here’s the real story behind the internet’s hair ...

Fashion enthusiasts demonstrate how to artfully assemble costumes and why store-bought options don't stand a chance.

Homes are being asked to do more with less: less carbon, less waste, less guilt. At the same time we want warmth, texture, ...

Donald Trump wasn’t even done cribbing about his bad hair styling on the TIME magazine cover yet, and he just had another bad hair day. The US President hosted a press conference on Wednesday. However ...