After multiple recent appearances on red carpets, there's one specific thing that kept catching our attention when it comes ...

Summer beauty is having a renaissance; it's less about rules and more about radiance. This season, the focus shifts to makeup ...

The event will offer exclusive merch, free products, shade matching and surprise meet-and-greets with Ta, the makeup artist ...

As a beauty writer, I’ve tried a laundry list of glow-boosting formulas (think semi-sheer liquid formulas with bronzy tint) that promise lit-from-within skin. Still, I hadn’t quite found the ...

OAKLAND, Calif.--(BUSINESS WIRE)--In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty ...

e.l.f. Cosmetics launches new “The Many-Trick Pony” campaign highlighting e.l.f.'s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi ...