The concept, now known as the “Rivalries” program, will mimic what Nike has done with the MLB and the NBA in recent years.

The rapper will also become the first artist to perform in Barcelona as part of the collaboration the night before El Clásico ...

The 2024/25 clock is rapidly running down, cup finals are approaching and title deciding games are immanent. It’s only right ...

For one night only, the world’s biggest game will be played in Cactus Jack colors. El Clásico. Barça vs. Real Madrid. For the ...

Chelsea news as DAMAC logos appear on the men's kit for the first time after a late sponsorship deal is struck ...

Perhaps one day the Broncos will be allowed to wear a road version of their current alternate uniform in away games. In the ...

Blues have played all season without a front-of-shirt sponsor, but that will change in Conference League semi-final first leg ...

There has also been some social media criticism of the steps Arsenal took to augment the atmosphere, with the cannon tifo ...

Chelsea FC, one of the world's biggest football clubs, has teamed up with DAMAC to build a football themed branded residence ...

Dubai luxury real estate developer DAMAC Properties has formed a new global partnership with Chelsea Football Club to launch ...

In Bulletproof’s first full interview on the Liverpool FC brand refresh, agency executive creative director David Beare ...

The source was Footy Headlines, a website known for accurately leaking football kits. Within a day, the story dominated ...