Blush can refresh your face or quietly add years. Learn the most common application mistakes and how to fix them for a ...

Let's be real - contouring can feel like one of those makeup techniques that looks effortless on beauty gurus but somehow ...

Melania Trump’s makeup stands out for its precision and balance. These tricks explain how to achieve a defined, elegant and ...

A makeup artist-approved guide to doing the toasty makeup look, the latest trend that celebrities like Hailey Bieber and ...

In this video, I take you through my routine using Sheglam products, showing step-by-step how I contour, apply blush, and use ...

Blurred lips, or lips featuring feathered edges for a more “lived-in” feel, have fallen in and out of favor for years. Now, ...

Skincare is so important to elevate any makeup look, but what skincare you use depends on your own skin type.” To ensure your ...

An expert weighs in on the viral "brown pencil theory," which states that you only need one makeup product to do your entire face.

And finally, lipstick. One of the most effective tricks for poor lighting is simply wearing a brighter lip. It pulls focus ...

From reel to real, these base products help you achieve a smooth and flattering makeup look—both in natural light and on camera ...

Cloud skin trend sat comfortably between matte and dewy. From cloud-like bases to bronzed throwbacks straight out of the ’90s ...

WWD takes a look at viral food-inspired products and high-maintenance routines that made it big on TikTok's "For You Page" ...