Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Improve your marketing and sales writing with this five-minute cognitive empathy tool that reveals reader needs, removes ...

Let’s be real: procedures and processes in the workplace are pretty much just part of the job. But what happens when office ...

Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

From chicken tenders to value meal deals, these big food trends dominated chain restaurants in 2025, though we predict some ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

Which industries have the highest open, click-to-open, and click-through email rates (among other email statistics)? How does the use of tactics such as tracking, targeting, and subject line testing ...

Here's our round-up of some of the year's great ad and marketing moments from the firms you know, based here in Richmond.

In recent weeks, a project called Jmail.world has quickly recreated the online life of Jeffrey Epstein, the late financier ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who ...