A few things in business and digital marketing are as effective as email marketing. It connects brands with consumers by nurturing relationships and driving ...

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

Email Marketing Basics: Templates, Can-Spam and Tracking Analytics Most email marketing services provide the basic features you need to get started with email marketing.

While building a good prospect list is a big part of the marketing battle, all your marketing efforts might be wasted if you aren't following good email marketing best practices or if you're working ...

The start of a new year is a perfect time to take a fresh look at your email marketing program. Here are four basics your team should be on top of to make the most of your email expenditures in 2012.

Email Marketing - In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM Act) became law. It was a big step toward cleaning up the Wild West of email marketing.

A simple set of helpful guides to all the digital marketing basics, with explanations of concepts, platforms, and channels.

Email marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers. "We decided to invest in email first when starting our business ...

Back to Basics: Four Marketing 101 Lessons I Still Use Today The things you learned in school can make a difference in your career.