Google has quietly reintroduced the ability for publishers to set higher ad pricing on its products for the first time in six ...

The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

“Healthcare and pharma are steadily moving past a TV-first mindset. While linear TV made up more than 30% of the industry’s ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

The T-Display P4 also has an ESP32-C6 chip with support for WiFi 6 and Bluetooth 5, an SX1262 LoRa module, a 2MP MIPI camera, a 9-axis motion sensor, a microSD card reader, a headphone jack, and two ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Atlantic Media-owned Quartz is looking to latch onto the augmented reality trend, and hopefully establish expertise in what promises to be a huge new ad category ...

The US, as the largest advertising market globally, accounts for 35.3% of the global total, equating to $421.1bn in spend and ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Barcode readers, document scanners, and sound meters are just a few clunky gadgets you can ditch by installing these ...