As you are contemplating a branding or growth strategy through different types of marketing, consider EDMM as an option. Not ...

Three special words dominated the 90s: You’ve got mail ... For example: If a warm lead goes cold and stops taking your calls? That triggers a follow-up postcard. If someone buys your cheapest ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Europe in summer is busy, but a few tricks can make it easier. Bouskill and Corbeil visit attractions early or late in the ...

See our example above. It’s like magic ... but balance them out with tried and true methods such as direct mail, handwritten postcards and open houses. Choose a mix of strategies to try ...

With variable data printing and geomarketing, printers can create action-driving maps that boost response rates and ROI in ...

Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: ...

The beauty of modern-day marketing is that it’s not about choosing just one channel. Direct mail and digital are partners in ...

The Switch 2 Nintendo Direct will last around 60 minutes, Nintendo has confirmed. That’s a long time for a Nintendo Direct, and suggests Nintendo has a great deal to run through in this most ...