Martech: Indian and American Chief Marketing Officers or CMOs face similar challenges. These include digital changes and ...

Automating reward delivery, enhancing transparency and reducing manual administrative burdens can help ensure that ...

The rise of digital health and the increasing demand for personalised medicine have forced pharmaceutical companies to embrace the transition to digital. A recent report by McKinsey found that ...

Introduction of advanced tech with cloud-native systems, AI developments, and more are shaping the software sector in 2025.

Successful AI adoption begins with a targeted and intentional approach, and proceeds with careful orchestration and scaling ...

As AI is applied, the results are measured against key performance indicators ... analytics officer and head of digital solutions at HP. A separate report from McKinsey issued in January helps ...

Just as businesses use specific ROI metrics to evaluate sales performance, they must also establish key performance indicators (KPIs) to measure the ROI of AI-driven digital transformation efforts.