In the digital age, social media has emerged as one of the most powerful tools for branding, advocacy and cultural promotion.

Aritzia acquires Fred Segal and secures 8100 Melrose, aiming to revive the LA icon as part of its U.S. expansion strategy.

The Vancouver fashion retailer acquires iconic L.A. brand and plans to revive its original Melrose Avenue flagship as part of ...

Palm Beach County's oldest hospital will soon be knocked down as a brand-new one is built.

Ahaan Panday joins Kareena Kapoor Khan and Suhana Khan, further expanding the brand’s evolving ambassador family ...

“Film tourism is no longer a peripheral conversation; it is central to India’s destination branding strategy,” Rajan Sehgal, Co-Chair – Tourism and Hospitality Committee, PHDCCI, said, calling the ...

Licensing Expo, the ultimate gathering of global brand licensing leaders, unites Netflix, Warner Bros. Discovery, LEGO, NASCAR, Tetris, The Coca-Cola Company and more ...

Tourism partners unveil the Ohio Foothills brand to drive awareness, extend visitor stays and spotlight authentic Appalachian ...

Branding is increasingly becoming strategic for tourism entrepreneurs. Its role in the operation of small businesses has shifted from being functional to emotional. Brands are now considering ...

Initial plans call for reviving the original Fred Segal location on Melrose Avenue in Los Angeles into an "experiential destination." ...

Asking $10.8 million, the newly completed home at Te Arai Links features sheltered courtyards, a chef’s kitchen, and views of ...

A year of unprecedented success sees DFRE deliver world-class festivals that welcomed millions of participants ...