Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...

India's developing digital ad business is witnessing a new debate - better reach vs cheaper impressions. This debate is crucial as the market for programmatic advertising in India is expected to make ...

The Federal Deposit Insurance Corp. does not have a clear way to measure whether its oversight of big third-party banking technology providers is actually working, according to a watchdog audit. The ...

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development ...

Making the most of your marketing efforts takes trial and error. Your ad campaigns must reach the right people at the right time in the right place. In traditional ad ...

According to WARC, declining addressability, brand safety and ad fraud are set to define programmatic advertising over the next year. Paul Stringer: “Our Future of Programmatic report arrives in the ...

HELENA—The Montana Department of Environmental Quality (DEQ) has prepared a draft programmatic environmental assessment (EA) for the installation of regulated underground storage tanks (USTs) at new ...

NEW YORK, NEW YORK, UNITED STATES, February 21, 2023 /EINPresswire.com/ -- Audigent, the leading data identity, curation, and activation platform, today announced ...