Coors Light is attempting to make home opener baseball games more enjoyable for attendees with subpar seats with a mobile-focused artificial intelligence (AI) effort dubbed “Obstructed Brews,” per a ...

Coors Light this week launched a new very literal SB marketing effort, focused on the estimated 60% of fans who may have “a case of the Mondays” after Sunday, Feb.9's showdown, per the brand ...

The limited-time promotion, for 12-packs with special "Mondays Light" packaging, will be available at retailers nationwide, Coors Light said.

There’s no better example of having a case of Mondays than the day after the Super Bowl. Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an ...

This year, Coors Light is turning the case of the Mondays into a literal case, with limited-edition packaging and designs.

"Coors Light wants to thank everyone for letting us know about the errors," it added. Molson Coors shares dodged a "Silver Bullet" Monday, rising about 2.5% in recent trading.

Billboard and full-page newspaper ads released Monday “didn’t have our signature chill,” the Chicago-based company said in a statement.

Molson Coors is reviving Miller High Life Light beer, catering to budget-conscious drinkers with a below-premium offering as the nostalgic brand aims to retain customers within its beer portfolio.

First, the latest Mahomes ad for Coors Light, which has a recent habit of cheekily tiptoeing around the prohibition on active players doing beer commercials, says that the commercial will be put in a ...

Dive Brief: Coors Light reteamed with NFL quarterback Patrick Mahomes for a campaign that toys with league rules about players promoting beer, per details shared with Marketing Dive. Mahomes appears ...

If you’re a longtime Jonas Brothers fan, you’re no doubt familiar with the musical siblings’ deep and abiding love of Coors Light. And hey, guess what? That love has paid off: The Jonas ...