Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.

Many scholars have assumed nudges—a small push that encourages better choices—are always good for society. But UC Berkeley ...

The data is clear, the opportunity is real, and the time to act is now. The question isn't whether to invest in Hispanic ...

Explore CivicScience Wrapped 2024 – the most popular trends that shaped the year. Discover key insights and consumer ...

Tariffs will also play a significant role in the success of the stock in 2026. If the Trump Administration stays the course ...

Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.

The economic power of millennials and Gen Z is accelerating, creating a $24 trillion and rapidly expanding market.

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

From AI-led transformation and workforce realignment to sustainability and trust-driven consumption, industry leaders share ...

The UAE is entering a new period of growth defined not only by investment flows and population expansion but by a far more ...

Experian’s Edu Castro and Dacy Yee share how data and technology are reshaping financial services to deliver trust and ...