Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

If you love purple for its depth and undeniable flair, you’re not alone. Purple is the color of creativity, luxury, and, when ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Scientists have discovered a never-before-seen color called 'olo,' expanding human color vision through precise retinal laser ...