Two stylists shared the best fashion pieces for a spring capsule wardrobe, and what trends to avoid this year. I rounded up ...

Including chic pants that feel like pajamas and Jennifer Lawrence-inspired sneakers.

If recent runways and red carpets are any indication, mascara may be losing its mystique.

The tightly coiled anticipation ahead of the spring 2026 fashion collections cannot be overstated. Before a stitch hit the runway, the season was historic for its number of creative director debuts at ...

"Un coup de cœur." ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Airy layers, soft sculpting, and subtle, dimensional colors are trending.

From her experimental laboratory to a dedication to traditional handcrafted techniques, Malva Verbytska is proving that wearable art can be a successful business model.

Vogue’s executive shopping director Libby Page takes a closer look at the collection and shares her five must-haves.

But when Hermès Beauty's creative director, Gregoris Pyrpylis, explained why the brand created a skincare-first foundation, I ...

Elliot Page and Overcompensating actress Julia Shiplett weren't necessarily looking for love, but they found each other all ...

We spoke with Brittney Ifemembi, founder of Ifsthetic, a home decor brand inspired by her Nigerian heritage. Here's her story ...