But, in the early 2010s, Pakistan's music industry was on its knees. Coca-Cola and Pepsi stepped in with TV shows like "Coke Studio" giving bands a mainstream platform.

Coke Studio, Pakistan's latest season which is Season 9 is out with 4 episodes already and man, oh man, the beautiful renditions of tracks by singers across the border, make you want to grab that ...

Asim Azhar might be only 28 years old but he has proved himself in the music industry.

Coke Studio is a Pakistani music television series which features live studio music performances by various artists, started in June 2008, originating from the Brazilian show, Estúdio Coca-Cola ...

Coca-Cola is expanding Coke Studio, a music platform launched in Pakistan in 2008, to a global stage. Pratik Thakar, global head of creative strategy at Coke, told Campaign: "We already have four ...

First launched in Pakistan in 2008 and re-launched globally in May 2022, COKE STUDIO™ returns bigger and bolder this year with new artist collision song releases and a program of festival ...

Zoya Merchant, director of MHL Global, tells World Screen Newsflash about bringing Fremantle's Idols format back to Pakistan.

Coca-Cola Pakistan is celebrating the country's Independence Day by integrating its iconic 'Share A Coke' campaign with Pakistan's rich cultural motifs. "Share a Coke with Pakistan” features ...

Coca-Cola is launching a global music platform to support emerging musical with the "Coke Studio" initiative as part of its "Real Magic" campaign introduced last year.