CEO Brian Niccol thinks it is. Wall Street is not so sure. Starbucks brought on Niccol in September to liven up the ...

Profit fell 50 percent in the quarter, and the company said one reason was its hiring of additional workers to help its turnaround strategy.

Even before President Donald Trump’s sweeping tariff announcement, analysts worried that Starbucks’ plans to overhaul its ...

Q2 2025 Earnings Conference Call April 29, 2025 5:00 PM ETCompany ParticipantsTiffany Willis - SVP of IRBrian Niccol ...

Starbucks in early March unveiled its springtime line of merchandise, which includes a collection of Mother's Day cups.

When you next go shopping at the thrift store, watch out for these valuable Starbucks mugs. If you find one, it could mean ...

Starbucks has teamed up with Snoopy and the 'Peanuts' gang for a limited time collection. Here's what to know.

Starbucks in early March unveiled its springtime line of merchandise, which includes a collection of Mother's Day cups.

Starbucks, Schultz decided, would be the locus for a sense of community that Americans were missing. “He laid out the stores in a way that at least invited people to sit down and slow down,” says ...

Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.