A Darden School of Business professor says PepsiCo’s new “Simply NKD” line is a “high-stakes branding challenge.” ...

In a move that’s catching attention across the snack industry, PepsiCo has announced it’s removing the bright colors—but not the ...

PepsiCo already sells a line of Cheetos and Doritos called “Simply” that are made with no artificial colors or flavors, but ...

In a world of dirty sodas, pickle-flavored candy canes and Skyline Chili ice cream, one brand has decided to go even further. This winter, Doritos, the same company that built an empire on nacho ...

PepsiCo announced last week that it's launching toned-down versions of its bright orange snacks that won't have any ...

The Simply NKD line of the beloved snacks will have no dyes or artificial flavors, but you can still buy the original ...

The new Simply NKD line of Cheetos and Doritos are missing color but not flavor. Here's when you can find the new snacks at ...

PepsiCo is switching up how some flavors of Cheetos and Doritos look in the coming weeks. On Friday, the global snack company ...

The company announced Thursday that Doritos and Cheetos Simply NKD will hit store shelves on Dec. 1. The launch is part of ...

PepsiCo has announced the launch of Simply NKD, its new chips that are free of artificial flavors and dyes from Doritos and ...

PepsiCo's new line of dye-free Doritos and Cheetos is great for consumers concerned about artificial dyes. But how much more ...

PepsiCo’s Cheetos and Doritos have been stripped of colour. In a press release on November 13, 2025, the multinational food ...