Connected TV allows brands to educate their audience and drive a purchase in the same placement, but current ad formats are not maximizing the opportunity.

The MarketWatch News Department was not involved in the creation of this content. -- Halifax-based journalist and documentary filmmaker Lu Fan named 2025 Fellow -- -- In partnership with RTDNF Canada ...

TVIQ, the global leader in connected TV (CTV) revenue operations, today announced the promotion of Miles Pretlove to Senior Director of Ad Operations. With Miles in this new role, TVIQ is reinforcing ...

AMZN remains a great Buy despite the recent break out, thanks to the outsized AWS prospects during the multi-year cloud super ...

The post DirecTV Advertising Launches DirecTV Elect, AI-Powered Digital Platform For CTV Political Ads appeared first on TV News Check. The post DirecTV Advertising Launches DirecTV Elect, AI-Powered ...

The Interactive Advertising Bureau (IAB) today released "The Role of CAPI in Closing the Outcome Gap for CTV," a first-of-its-kind industry guide that defines how Conversion APIs (CAPI) can unlock the ...

Halfway into the NFL season, the playoff picture is coming into focus. On the AFC side, many teams are bunched up with a chance to make the postseason, including the Los Angeles Chargers (6-3) and ...

Q3 2025 Earnings Call Transcript November 12, 2025 Perion Network Ltd. misses on earnings expectations. Reported EPS is ...

EMG, the leading provider of streaming advertising solutions for retail automotive, today announced the release of the Strategy Engine, a new feature within its Maven streaming analytics platform.

Bell Media and Sphère Media announce LE PESTACLE DE FIN D’ANNÉE PRESENTED BY LES ENFANTS DU LAIT, a New Year’s Eve special featuring the incredibly cute kids from the milk advertising campaign. While ...

Q3 2025 Earnings Call November 12, 2025 8:30 AM ESTCompany ParticipantsTal Jacobson - CEO & DirectorElad Tzubery - ...

Prince Harry went to Toronto for events marking the end of World War I and found himself on an apology tour for offending ...