Discover what brand awareness is, why it matters, and how to effectively build it using proven strategies to ensure your ...

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times ...

Passport reports e-commerce brands can reclaim up to 99% of duties through duty drawback, crucial as tariffs rise, impacting ...

Discover Torrid Holdings’ Q2 2025 earnings call insights: strategic store closures, sub-brand growth, margin outlook, and digital investment.

Co-Founder Ashutosh Valani on building a modern Indian beauty brand with data-driven insights, MarTech adoption, and a mix of ...

From Oreo x Reese’s to Biscoff tie-ups, partnerships are delivering the consumer buzz and sales lift that price cuts and ...

The first panel discussion at e4m D2C Summit 2025 reveals how brands across categories are leveraging algorithms, real-time insights, and omnichannel approaches to dominate digital shelves ...

Rose Han's financial waterfall is designed so that "you save every dollar as tax-efficiently as possible," she said.

Down to Business with Asli Pelit takes you through the exciting, fast-paced (and sometimes confusing) corporate side of women ...

If used correctly finfluencers can be an “instrumental” part of any marketing strategy, according to Chris Blower, telco and finance client partner at Awin.

In an age where a viral TikTok can upend a brand’s reputation in hours, PR and communications professionals face ...

Taylor Swift and Travis Kelce’s engagement prompts brands to create clever puns and references to the couple, drawing ...