Mountain Dew fans are famously loyal to the brand, so much so that some have even tattooed the soda brand’s logo onto ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

In addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo features the side ...

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the ...

The Utah Mammoth brand was born out of an unprecedented level of fan engagement. The team conducted four rounds of surveys and voting, allowing fans to have a direct say in the naming and design ...

More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...

The Coast Guard rescued 32 people from a sinking yacht off the coast of Miami Beach. The $4 million yacht has a capacity of 16. Wisconsin authorities said Audrey Backeberg, who went missing more than ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. The NHL team in Salt Lake City is now known as the Utah ...

The long wait is over as Utah’s NHL team finally has a permanent name and will now roam the rink as the Utah Mammoth.