Mountain Dew fans are famously loyal to the brand, so much so that some have even tattooed the soda brand’s logo onto ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

In addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo features the side ...

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the ...

The Utah Mammoth brand was born out of an unprecedented level of fan engagement. The team conducted four rounds of surveys and voting, allowing fans to have a direct say in the naming and design ...

Smith Entertainment Group announced Wednesday that “Utah Mammoth” is the official name of the team it acquired in April 2024.

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...

More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...