This tradition has turned the Super Bowl into the championship of advertising. Apple's 1984 Super Bowl ad is credited with paving the way for the advertising showcase that the Super Bowl has become.

Here’s what brands can learn from the high-stakes game of advertising during the big game. During Super Bowl LIX, while the ...

The Super Bowl ad, which will debut online sometime in January, will be General Mills' first appearance at the game since 1996. Toyota Toyota is advertising the new Toyota Highlander in a fun 60 ...

Nostalgia is likely to be a common Super Bowl advertising theme as well. Additional CivicScience data reveal that likely viewers are nine points more likely to report that nostalgia has at least ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of trailblazing athletes, led by WNBA phenom ...

In spite of all that, Chiat/Day was ultimately told by Apple to sell the two minutes of Super Bowl advertising it had purchased with the original intention of airing the "1984" spot and two 30 ...

Super Bowl spot. They were then instructed to demonstrate to their ... such an extensive social media campaign before one of the nation?s biggest sporting ? and advertising ? events. ?[Leveraging ...

Super Bowl advertising has always been about pushing boundaries, capturing attention, and setting new creative standards. But this year, the risk-taking was noticeably dialled down. While 2024 ...

Because of its popularity, the Super Bowl is routinely among the top-rated U.S. television programs, with about half of Americans watching the game and seeing the embedded advertising. Super Bowl ...