WGSN, a consumer trend forecasting service, and its sister company Coloro have named “Luminous Blue” as the 2027 “Color of ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

May 1, 2025. More for You ...

There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. This ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

If this work is right, the oceans were green approximately as long as they’ve been blue, a relevant fact when looking for ...

In this month's Editor's photo challenge, we asked you to share your photos featuring a red, green and blue color palette. At ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...