WGSN, a consumer trend forecasting service, and its sister company Coloro have named “Luminous Blue” as the 2027 “Color of ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

May 1, 2025. More for You ...

New research claims that Earth's oceans could one day turn purple as our ongoing fight with climate change continues.

If this work is right, the oceans were green approximately as long as they’ve been blue, a relevant fact when looking for ...

In this month's Editor's photo challenge, we asked you to share your photos featuring a red, green and blue color palette. At ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Discover how the genetics behind your eye color connects to various health conditions, from melanoma risk to pain ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But ...

The green iPhone 5c, released in 2013, was a significant departure from Apple’s traditionally more conservative color palette for its iPhones. This vibrant, almost lime-like green was one of five ...