A new color has just been discovered, but you won’t be able to add it to your home's decorating palette anytime soon. As of ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

WGSN, a consumer trend forecasting service, and its sister company Coloro have named “Luminous Blue” as the 2027 “Color of ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The green iPhone 5c, released in 2013, was a significant departure from Apple’s traditionally more conservative color palette ...