Benefit Cosmetics How to use: Apply an even layer (or two, if desired) to your dry face and wash off after three to five minutes or until the mask begins to change color. In short, it’s a less ...

Benefit has stuck to the if-ain’t-broke-don’t-fix-it for the last 24 years, and don’t worry, it still is (deep breaths), but just in time for summer, the brand launched a cream version ...

The boxes are made of 100% recycled paperboard and are smaller than the boxes Benefit Cosmetics has previously put out, resulting in 20% less paper used overall, according to the brand.

A woman is shocked to learn that Benefit Cosmetics used one of her selfies from 2019 to promote their eyebrow pencil. The post Woman accuses Benefit Cosmetics and a beauty influencer of using an ...

Benefit’s POREfessional PORE Care Collection Benefit Cosmetics isn’t playing that game. Instead, the POREfessional line acknowledges that pores are a fact of life and not something to be ...

Benefit Cosmetics is hosting what is says is the beauty industry’s first gaming tournament series for women, according to a press release. The nine-tournament series will take place on the brand ...

And right now, Roller Lash is marked down from $29 to just $14.50 as part of Benefit’s one-day-only sale, where all of the brand’s full-size mascaras are half off.

A digital rendering of Benefit Cosmetics’ online immersive retail store for the holiday season. In an effort to capture Gen Z, the cosmetics brand debuted a video game-like shopping experience.

2. Consumer Confusion Can Be The Dealbreaker Benefit’s Roller Lash has over $300 million in sales—but they still couldn’t prove that e.l.f.’s Lash ’N Roll confused shoppers.