If you're still a Barbie girl living in a Barbie world, then you know it's about to be the best day of the year. From dolls inspired by the film that are almost too pretty to unbox to home decor and a ...

Mattel announced the release of a Barbie Dream Team, a new line of eight dolls celebrating female icons including Serena Williams and Chloe Kelly.

March 9 marks the official celebration of National Barbie Day, a day dedicated to honoring the world’s most famous doll and ...

Mattel ( MAT) is in the spotlight on National Barbie Day, which is observed every year on March 9, marking the date in 1959 ...

Millennial and Gen Z parents are introducing their Gen Alpha kids to VHS tapes, landline-style phones, and Barbie dolls.

Barbie and The Bride are equally misunderstood pop culture figures. It shouldn't surprise anyone that their films serve as ...

She’s been an astronaut, a surgeon, a president — and now, she’s taking over the northeast wing of the Two Rivers Heritage Museum.

MONROE, La. (KNOE) - One of the most successful toys in history debuted on March 9, 1959 at the annual Toy Show in New York City. Mattel co-founder Ruth Handler envisioned a doll girls could play with ...

Barbie, the iconic doll that has captivated hearts and minds for generations, has not only been a staple in toy chests around ...

After a record-breaking movie, Mattel is now gearing up to release a YA fantasy novel on Barbie written by Booktok-famous ...

However, that didn’t apply to the women. For years, the ‘Bond girl’ was as much of a blessing as it was a curse for the actors who played them, and while many of them knew exactly what they were ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...