The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Rep your favorite fandom with these exclusive Alex and Ani collab earrings, rings, charm bracelets, and more starting at just ...

W hen it comes to upcoming book adaptations, one of the highly-anticipated classics set to get a movie is quickly becoming ...

However, a revamped Toys R Us brand, currently owned by WHP Global and operating as Parsippany-based Tru Kids Brands, did get ...

But I also didn't know what to expect at all in this theater because, unlike with Barbie, the marketing leading up to this movie was conspicuously absent, at least in my world. I hadn't been ...

Not sinister at all. Maybe they didn't like the Barbie movie? I thought it was pretty good, or maybe they don't like this trend of the miniature box characters," one quipped. Another X user said ...

“A Minecraft Movie,” based on the hit video game, opened in theaters this weekend and became a surprise smash, eclipsing the ...

Yes, this would put A Minecraft Movie ahead of the mighty Barbie (though it wouldn't quite ... third-biggest domestic debut of all time. Though audiences are clearly embracing the movie, critics ...

The former Full House star said he was a bit embarrassed by being a 'Disney adult' until a conversation he had with the Barbie actor made ... They worked on the movie The Place Beyond the Pines ...