Apple is making an executive change to try and improve its AI efforts and Siri. Kim Vorrath, who recently helped get the Vision Pro software out the door and has been at Apple for 36 years, has been brought over to Apple’s artificial intelligence and machine learning division and will serve as a “top deputy” to AI boss John Giannandrea,

Apple apparently enlisted its veteran software executive to help fix Apple Intelligence and Siri. Here's what it means for these platforms.

Apple is making an internal staffing change that it hopes will improve Siri and its artificial intelligence offerings, reports Bloomberg.

Apple TV+’s mind-bending workplace thriller whose Season 2 budget reportedly topped $200 million — will deliver payback for the tech company. But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon.

Apple CEO Tim Cook visited the severed floor of Lumon Industries. Before exiting the elevator, Cook's "severed" self grinned mischievously, walking the long white hallways to meet Mr. Seth Milchick (Tramell Tillman) for an instructional video.

With the second episode of Severance season two now available, Apple's CEO Tim Cook is promoting it in a different way than previous shows.

Apple’s stats show adoption rates sitting roughly the same (with only slight upticks) compared to iOS 17’s numbers a year ago.

Apple (NASDAQ:AAPL) has released its latest iOS statistics and the Cupertino, Calif.-based tech giant said 68% of all iPhone users are now using iOS 18. That statistic is similar to what Apple said in 2024,