Amazon bulked up its advertising behemoth in 2022 — and it's becoming an even bigger threat to Meta

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.
TV News Check on MSN

Samsung Ads announces integration with Amazon Publisher Cloud to connect streaming, browsing & shopping signals

Samsung Ads, the advanced TV advertising division of Samsung Electronics, today announced it has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV ...
Marketing Dive

Will Amazon’s AI-powered one-stop shop for advertising change the game?

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...
adexchanger

Amazon Ads Introduces Agentic Functions To Its Generative AI Creative Studio

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...
The Verge

Amazon’s giant ads have ruined the Echo Show

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep. With full-screen ads on its smart displays, Alexa is becoming less like an assistant and ...
The Verge

Amazon and Perplexity have kicked off the great AI web browser fight

Amazon says it has ‘repeatedly requested’ that Perplexity stop allowing its AI browser to purchase products for customers. Amazon says it has ‘repeatedly requested’ that Perplexity stop allowing its ...
Marketing Dive

4 tactics for marketers to help drive measurable lift during peak shopping season

The Amazon Ads Partner Awards spotlight agencies and partners that drive advertiser success with Amazon Ads across both ...