Launched in 2022, Amazon Today allows retailers who sell on Amazon to offer speedy delivery from their brick-and-mortar stores and shopping malls in select cities. Amazon’s contracted Flex drivers, which make deliveries using their own vehicles, fetch the packages and drop them at customers’ doorsteps within hours of when the orders were placed.

The decision to shutter Amazon Today comes as a surprise since Amazon was pitching the service to more retailers at the Shoptalk Fall conference in Chicago, October 16-18.

The tech titan is sunsetting a same-day delivery program that enabled customers to order directly from stores of retailers like Fabletics and PacSun.

Amazon is set to end its same-day delivery service for items from mall and brick-and-mortar retailers, according to a report. CNBC reported that the company has also halted new developments for its Amazon Today service and is planning to wind it down.