The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

The collectible jersey, a limited edition to commemorate the golden jubilee of a Legend, could only be… exactly as it is: ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth ...

Aston Villa will be one of 10 clubs given 'elite' adidas treatment by the kit supplier from the 2025/26 campaign. This season ...

While the new Liverpool kit for 2025/26 will feature Adidas’ new larger logo and the famous three stripes, it will be a completely unique design. Liverpool will also be eligible to feature the ...

From Salomons to Adidas Taekwondo, we've found the best trainers to add to your fashion forecast so you can step in style ...

"I love the new Adidas shirts that only have the logo, so when I saw this one ... rated these Adidas shirts 4.7 stars out of five. The company's website labels the shirts as "popular" among ...

A jury found that Lululemon infringed on certain structures of Nike shoes but not on the company’s proprietary Flyknit technology patent. Nike earned a win in another patent infringement lawsuit filed ...

ThreadBeast, a Los Angeles-based men’s subscription service, has named Chaz Jordan creative director.

plus the Trefoil logo on their third kits. Article continues below From next season, Villa will be joined by Liverpool, Newcastle United, Celtic and AS Roma in the 'elite' group of clubs.