Google may set AI Mode as default search, altering SEO strategies as AI-generated responses take center stage in search ...

AI search is rising, but data shows Google still drives results. Learn why SEO fundamentals – not hype – remain your best growth strategy.

Google Search's AI Mode is becoming the new default, offering a more conversational experience for complex queries with ...

AI systems prioritize content from trusted experts, so this means influencer marketing can be a key factor for brand ...

Generative Engine Optimization (GEO) has emerged as a powerful force in AI-driven search, becoming the "new darling" of brand ...

Notified looks at how AI is reshaping news consumption and changing how organizations approach public relations, investor relations and corporate communications.

The core of AEO is that it no longer merely focuses on keyword rankings but instead concentrates on dominating the answers generated by AI. According to Ethan Smith, the user conversion rate driven by ...

A key feature of AI Mode is its advanced reasoning, which uses a query fan-out technique to break down a user’s question into subtopics and simultaneously search a multitude of queries on their behalf ...

Google Search is about to look a lot more personal. Google recently began implementing a new search feature called “Preferred Sources.” With this add-on, users can select the news sources they want to ...

Over 200 contractors who work on improving Google’s AI products, including Gemini and AI Overviews, have been laid off, ...