Counterpoint has analyzed the Chinese smartphone market and says its numbers show Apple’s sales slowing during the fourth quarter of 2024. A year-on-year market share comparison shows Apple’s sales fell 18.2% compared to Q4 2023, when it had a 20.2% market share and sat atop the Chinese smartphone market.
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Worldwide smartphone sales grew in 2024 following two consecutive years of decline according to reports from Counterpoint, Canalys, and IDC. The bulk of the growth came from Chinese manufacturers including Xiaomi and Vivo, though Apple and Samsung are still holding strong as the undisputed market leaders.
Apple faced two downgrades ahead of earnings, with analysts citing weak iPhone demand. China continues to be a headwind for sales.
Sales of the iPhone in China suffered at the end of 2024, seeing a drop in sales that has put it in a close race for second place with Chinese smartphone maker Xiaomi.
Apple Inc (NASDAQ:AAPL)., with its impressive $3.36 trillion market capitalization, is navigating a complex landscape of opportunities and challenges as it enters 2025. As a prominent player in the Technology Hardware sector,
Chinese brands like Xiaomi, Oppo, and Vivo are also planning to launch ultra-thin smartphones as rivals to the S25 Edge, a new leak claims.
Apple was dethroned as China's biggest smartphone seller in 2024, with local rivals Vivo and Huawei overtaking the iPhone maker after its annual shipments in the country declined 17%, data from research firm Canalys showed on Thursday.
Reports on global smartphone sales for 2024 differ on which brand came out on top, but the real winner was Xiaomi.
Smartphone shipments for Apple and Samsung declined in the fourth quarter globally, as they grapple with intense competition from Chinese companies including Xiaomi, according to preliminary data from the International Data Corporation (IDC) on Monday.
While Apple and Samsung both saw slight declines in shipments, Xiaomi experienced a notable 15.4 per cent growth in its shipments. This growth is attributed to the brand’s aggressive push into mid-ran
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