For Diana Lysenko, growth is never just about numbers. As head of brand at Taimi, she operates in a space where trust is fragile and authenticity is constantly tested. That lens shapes how she ...

The Johnson & Johnson MedTech leader believes bold ideas only matter when they deliver measurable commercial impact.

Commitment issues” is internet shorthand for dating chaos, red flags and situationships that never quite stick. So when ...

During Read’s tenure, the Y&R, JWT and Wunderman brands were retired to create VML while he orchestrated the merger of its ...

For the first time, Dentsu has suspended its dividend to shareholders. It has also replaced its president and chief executive ...

The championship’s latest experiment places 10 global creators (Behzinga, Vikkstar, WiiNE, Khaby Lame and Browney to name a ...

The Great Resignation of 2021 and 2022 was driven by confidence. Marketers left because they believed, correctly, that ...

Valentine’s Day marketing continues to evolve, with brands leaning into humor, cultural relevance and unexpected emotional ...

I was more than smitten; I’d fallen hook, line, and sinker. I knew this was more than a fleeting feeling; it was love, a ...

A strategic overhaul, Ciccarese says, has to start with what you want to protect – not what you want to change. That core – ...

Looking ahead five years, strategy is what separates good from great. “Having very strong strategic skills not just to ...

And after hours of watching campaigns surge, slip and sometimes disappear entirely, one thing became obvious: the brands that ...